Tuesday, February 24, 2009

Multiple Streams Of Income

Many home-based business owners have a single service or product they provide. They may sell e-books or crafts or speech-writing services. Specializing in one area is good for many reasons. For one, it makes marketing easier and helps that business build a solid reputation in one area.

Although specialization has its benefits, businesses who derive all of their profit from a single area are overall more susceptible to economic fluctuations and less profitable long term.

Everyone has a passion or a hobby. You know more than the average person about your area of interest. It really is of little consequence what your passion or hobby might be (up to a point). If you are interested in fishing, boating, skiing, sports, home improvement, flowers, gardens, decorating, cars, juggling balls, saving money, travel destinations or whatever. You can turn your passions into multiple streams of income

As these examples show, multiple streams of income can be derived in a number of ways if you think creatively. The key is to look for ways that complement your existing business.

There is an old saying that “don’t put all your eggs in one basket” which is very useful for the home based business people. So follow the rules strictly when you are creating multiple streams of income.

Broadly speaking multiple income streams fall in to two categories active and passive. Whilst passive income streams are on the face of it the most attractive you should be aware that many of those you see advertised online are what they seem -too good to be true. You’d do well to be suspicious of any scheme that requires money upfront -not all of them are scams but many are. Do as much research as you can and never spend more than you can afford to lose unless you’re certain of success.

Catch a variety of clients. No matter what you offer, a part of your target market is not going to be interested in hiring you. Why? Because they’d rather do it themselves. Or maybe they don’t have the money to hire you. Or maybe they do the same thing you do and would rather learn from you to better their own skills. By offering a product or a class or a group option, you’re widening your net. Not only are you able to help more people, but you’ll also be making more money doing it.

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